Export growth remains uneven
According to data from Vietnam Customs, Vietnam’s tuna exports to the UK reached nearly US$7 million in the first eight months of 2026, up 12% year-on-year from the same period in 2025.
Notably, export performance fluctuated considerably from month to month, indicating that shipments to the UK have yet to stabilize. Given the relatively small export value, changes in delivery schedules or the volume of individual orders can significantly affect monthly results.
Vietnam gains market share in the UK
According to data from the International Trade Centre (ITC), the UK imported approximately US$356 million worth of tuna in the first seven months of 2026, down 2% year-on-year.
Ecuador remained the largest supplier, with exports worth US$93 million, down 13%. Mauritius ranked second at US$54 million, up 46%. Other major suppliers included Seychelles at US$40 million, Ghana at US$30 million, and Spain at US$27 million.
Meanwhile, UK tuna imports from Vietnam reached US$7 million, up 70%, placing Vietnam 12th among the market’s suppliers. Vietnam’s market share increased from approximately 1% to 2%.
Vietnam’s growth amid a decline in the UK’s overall imports indicates that opportunities to expand market share remain. However, the gap between Vietnam and leading suppliers is still considerable.
Competition intensifies as market requirements tighten
Vietnam benefits from its processing capabilities, export experience, and tariff preferences under the UK–Vietnam Free Trade Agreement (UKVFTA). These advantages can help exporters strengthen customer relationships and develop higher-value products.
However, key challenges include Vietnam’s relatively small export scale, inconsistent orders, and reliance on imported raw materials. Meanwhile, Ecuador, Mauritius, and Seychelles maintain significant positions in the UK tuna supply chain.
Beyond price and quality competition, exporters must also comply with increasingly stringent raw material traceability requirements. In particular, from 26 November 2026, the UK is expected to strengthen the information requirements for catch certificates to combat illegal, unreported and unregulated (IUU) fishing.
This will require exporters to review raw material records, catch documentation, and processing records proactively to minimize risks during export procedures.
Based on the first eight months’ performance, Vietnam’s tuna exports to the UK could continue growing in 2026. If orders are sustained, full-year export value could reach approximately US$9–10 million. However, this remains a forecast scenario, as the sharp decline in August highlights the market’s continued volatility.
Going forward, exporters should make more effective use of the UKVFTA, develop value-added processed products, diversify their customer base, and strengthen traceability systems.
The UK remains a promising market for Vietnamese tuna. However, to turn current growth into a lasting competitive advantage, exporters will need to focus on product quality, supply consistency, and their ability to meet increasingly demanding importer requirements.
(vasep.com.vn) Markets are changing faster, buyer requirements are becoming more demanding, and trade barriers are growing increasingly complex. In this environment, seafood businesses need more than an understanding of current market conditions. They need a longer-term perspective to answer a critical question: Where will growth opportunities come from in 2027–2029, and what should businesses do now to prepare? This is one of the key reasons why VASEP is organizing Vietnam Seafood Summit 2026.
(vasep.com.vn) In the first eight months of 2026, Vietnam’s pangasius exports to the Middle East reached US$113 million, up 7% year on year from the same period in 2025. Growth has become more pronounced in recent months. In August alone, exports to the region totaled US$20 million, an increase of 24%. This indicates that demand for Vietnamese pangasius in the Middle East is gradually recovering after a slowdown in March, although the pace of recovery varies across markets.
(vasep.com.vn) China’s shrimp imports continued to grow strongly in 2026, while Vietnam’s shrimp exports to the market also recorded notable growth. However, behind these positive figures lie two distinct trends: Chinese consumption is growing more slowly than imports, and lobster accounts for a substantial share of Vietnam’s shrimp exports to China, making its product mix significantly different from those of Ecuador and India. Exporters therefore need to assess each segment carefully to understand the opportunities and risks.
(vasep.com.vn) Changing markets, shifting buyer demand, and increasingly complex trade barriers are raising a key question for Vietnam’s seafood industry: Where will the new growth opportunities lie in 2027–2029?
(seafood.vasep.com.vn) As of the end of August 2026, Vietnam’s tilapia exports to the United States reached $21 million, representing a steep 48% year-over-year decline and accounting for 23% of the country's total tilapia export turnover. Frozen fillets accounted for 78% with the remainder consisting of whole frozen tilapia and frozen cuts.
(seafood.vasep.com.vn) After a volatile first half of the year, Vietnam’s pangasius exports to Brazil registered robust growth in July and August 2026. In August alone, export turnover reached $19 million, surging 73% compared to the same period in 2025. Cumulatively for the first eight months, total export value reached $124 million, reflecting an 8% year-over-year increase.
(seafood.vasep.com.vn) Besides modifying their boats, many fishermen in Dak Lak province are making efforts to venture out to sea to harvest seafood during the rough sea season.
(seafood.vasep.com.vn) At the Responsible Seafood Summit and TCRS Shrimp Summit 2026, organized by the GSA (Global Seafood Alliance) in Bangkok, Thailand, the conversation about the future of the shrimp industry began with one of its most important foundations: seedstock quality.
(seafood.vasep.com.vn) In the first eight months of 2026, Vietnam’s tuna exports to Lithuania surpassed $14 million, up 8% year on year. While the increase remains modest, it is notable given the continued pressure on Vietnamese tuna exports to the EU as a whole. More importantly, export turnover to Lithuania has shown a clearer recovery in recent months, making the market a destination worth monitoring for Vietnamese businesses in Europe.
(seafood.vasep.com.vn) Vietnam’s squid and octopus exports exceeded $527 million in the first eight months of 2026, marking a 15% year-on-year increase. This growth is particularly notable given the strong baseline established in 2025, when export turnover for the same period reached $458 million, a 13% rise from 2024.
VASEP - HIỆP HỘI CHẾ BIẾN VÀ XUẤT KHẨU THỦY SẢN VIỆT NAM
Chịu trách nhiệm: Ông Nguyễn Hoài Nam - Phó Tổng thư ký Hiệp hội
Đơn vị vận hành trang tin điện tử: Trung tâm VASEP.PRO
Trưởng Ban Biên tập: Bà Phùng Thị Kim Thu
Giấy phép hoạt động Trang thông tin điện tử tổng hợp số 138/GP-TTĐT, ngày 01/10/2013 của Bộ Thông tin và Truyền thông
Tel: (+84 24) 3.7715055 – (ext.203); email: kimthu@vasep.com.vn
Trụ sở: Số 7 đường Nguyễn Quý Cảnh, Phường An Phú, Quận 2, Tp.Hồ Chí Minh
Tel: (+84) 28.628.10430 - Fax: (+84) 28.628.10437 - Email: vasephcm@vasep.com.vn
VPĐD: số 10, Nguyễn Công Hoan, Ngọc Khánh, Ba Đình, Hà Nội
Tel: (+84 24) 3.7715055 - Fax: (+84 24) 37715084 - Email: vasephn@vasep.com.vn