Specifically, Vietnam’s tuna exports to the Middle East have shown an upward trend over the past four years. Export value to this region increased from USD 83 million in 2021 to USD 113 million in 2024, marking a 35% growth. Despite geopolitical instabilities that have affected tuna exports to this market recently, the Middle East continues to be regarded as a high-potential market for Vietnamese tuna.
Exports to other Halal markets such as Malaysia and Brunei also grew in 2024, by 36% and 24% respectively.
Currently, there are over 2 billion Muslims living in 112 countries and territories, accounting for 25% of the global population, with a high concentration in Asia (62%), particularly within ASEAN. The Asia-Pacific region, home to the world’s largest Muslim population, consumes more than 63% of global Halal products, positioning it as the hub of this dynamic market. With its strategic location, Vietnam is considered an important gateway to penetrate this vast market.
Recently, Prime Minister Pham Minh Chinh instructed the Ministry of Industry and Trade and the Ministry of Foreign Affairs to review information from the Government Portal report and develop a plan to promote Halal food exports.
However, strict Halal standards and a complex certification system present considerable challenges for Vietnamese businesses. To facilitate access to this market, the Vietnamese Trade Office in the United Arab Emirates (UAE) has recommended that Vietnam complete its legal framework for Halal, including the development of national standards and certification procedures aligned with international requirements. Additionally, it is important to strengthen Halal cooperation between Vietnam and the UAE, especially in certifying products according to UAE Halal standards. Vietnamese Halal products are expected to face fierce competition from countries with long-standing experience and strong reputations in the Halal industry.
Therefore, Vietnam needs to implement targeted support policies, including prioritizing budget resources for production and certification, boosting trade promotion, and training specialized personnel in Halal compliance. At the same time, reputable intermediary organizations are needed to assist businesses with certification and regulatory compliance in export markets. Regarding this issue, Prime Minister Pham Minh Chinh has tasked the Ministry of Industry and Trade and the Ministry of Foreign Affairs to develop a comprehensive plan to promote Halal food exports.
This presents a valuable opportunity for Vietnamese tuna exporters to expand their markets amid ongoing challenges in major markets such as the US and the EU.
(vasep.com.vn) The global tilapia market continues to grow, creating significant opportunities for countries with strengths in aquaculture, processing, and exports. Against this backdrop, Vietnam’s tilapia industry is gradually developing toward higher quality, greater product diversification, and broader market reach. At Vietfish 2026, the Vietnam Association of Seafood Exporters and Producers (VASEP), together with the VASEP Tilapia Producers and Exporters Club, will host a joint booth to promote the image and potential of Vietnamese tilapia to domestic and international buyers.
(seafood.vasep.com.vn) Vietnam’s seafood exports are heading towards $12 billion this year, potentially the highest level on record. Yet one of the country’s export strengths is facing a growing list of challenges.
(seafood.vasep.com.vn) The first six months of 2026 indicate that Vietnam’s tilapia industry is entering a new phase of development, with strong export growth but also greater demands for production scale, quality and international competitiveness.
(seafood.vasep.com.vn) Vietfish 2026, the Vietnam International Seafood Exhibition, will officially take place from 19–21 August 2026 in Ho Chi Minh City. As Vietnam’s largest annual seafood trade event, organized by the Vietnam Association of Seafood Exporters and Producers (VASEP), Vietfish 2026 will once again bring together leading seafood companies, industry experts, and international partners from across the global seafood value chain.
(seafood.vasep.com.vn) Vietnam’s seafood exports reached USD 1.1 billion in July 2026, up 4.8% compared to the same period in 2025. Cumulative exports in the first seven months of the year totaled nearly USD 6.86 billion, an increase of 11.5% year-on-year. Exceeding the USD 1 billion mark in July further reinforces the prospect that Vietnam’s seafood exports could surpass USD 12 billion in 2026. However, the July figures also send a clear signal that the most favorable growth period may have passed: overall export growth slowed to just 4.8%, pangasius exports fell 6.1%, tuna exports were virtually flat, while exports to the EU, South Korea, and the Middle East all recorded double-digit declines.
(vasep.com.vn) As part of the Vietnam Fisheries International Exhibition (Vietfish 2026), the seminar "Global Seafood Market and the Future Workforce: Trends, Opportunities, and Sustainable Development Pathways for Vietnam's Seafood Industry" will take place from 2:00 p.m. to 4:15 p.m. on August 19, 2026, at Convention Room B, Level 2, SECC, Ho Chi Minh City. This is the first of five specialized seminars at Vietfish 2026, focusing on key issues that are shaping the long-term development of Vietnam's seafood industry.
(seafood.vasep.com.vn) Vietnamese seafood exports recorded impressive growth, generating nearly 6 billion USD in revenue during the first six months of the year, up 13% compared with the same period last year.
(seafood.vasep.com.vn) Fishermen in Ha Tinh are gradually overcoming difficulties to maintain the efficiency of seafood exploitation. In the first six months of 2026, the entire province achieved a production of more than 23,000 tons of seafood, worth more than 1,200 billion VND.
(seafood.vasep.com.vn) June 2026 brought encouraging signs for Vietnam's tuna exports, with export value rising 20% year-on-year to nearly USD 72 million. However, this increase has yet to offset the prolonged slowdown seen in key markets such as the European Union (EU), where import demand remains weak. The outlook for the second half of the year is expected to become more challenging as freight rates continue to climb.
(vasep.com.vn) As part of the Vietnam Fisheries International Exhibition (Vietfish 2026), the Vietnam Association of Seafood Exporters and Producers (VASEP), in collaboration with the Agency for Domestic Market Management and Development under the Ministry of Industry and Trade, will organize the Domestic Seafood Supply–Demand Matching Program on the morning of August 20, 2026, at the Saigon Exhibition and Convention Center (SECC), Ho Chi Minh City. The program aims to foster direct business connections between Vietnamese seafood producers and processors and domestic distributors, retailers, and foodservice channels.
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